5 Tips on how to Market your Home to Millennials

Typical San Francisco Neighborhood, California

In the United States, millennials are the fastest growing consumer cohort.  This group also represents the largest group of home buyers in the country and that number is growing every day. However, unlike traditional home buyers, millennials are looking for different features and selling points.

Here are 5 tips to help you make your Brea home more appealing to the next generation of home buyers.

Be Move-In Ready

Previous generations of home buyers enjoyed upgrading, renovating and repainting their newly acquired home.  This is not the case with millennial home buyers.  Instead, this group is looking for a move-in ready home and the less they must do, the more attractive your home will be.


A chic and minimalist staging is a must if you are looking at attracting millennial buyers.

Be Technologically Savvy

Millennials have grown up in a world of technology.  From smart phones to the internet, this generation is constantly connected and the expectation is that they can use these devices anywhere, including their home.  If you are looking to attract this group of home buyers, it is important that your home has an excellent Wi-Fi connection.  If this is not the case, I recommend that you purchase a booster before showing your home to this tech savvy group.

Environmentally Friendly

In addition to a well-connected Wi-Fi, move-in ready home, millennials are also looking for eco-friendly features.  These features include:

  • Energy efficient heating and cooling systems.
  • Energy efficient windows.
  • Sustainable materials such as bamboo for flooring or cabinetry.
  • Self-regulating thermostats.

Many of these eco-friendly features can be installed quite inexpensively and will make your home that much more appealing to the millennial buyer.

Advertise Online

A strong online portfolio is a great way to attract millennial home buyers.  Millennials use the internet for everything including house hunting.  It is so important that you have a strong, well thought out online portfolio.  This portfolio should include:

  • Bright professional photographs of each room.
  • A video that showcases the entire home – inside and out.
  • A descriptive paragraph that highlights landmarks and the character of your Brea home that is for sale.

Sell the Location

Millennials are not just looking for that perfect house, they are also looking for the perfect location and lifestyle to accompany their dream home.  Luckily, all the homes for sale in Brea meet these criteria.  It is one of the most sought-after communities in all the country to live, with easy access to stunning beaches, great food and shopping as well as a plethora of outdoor activities.

Use the Right Realtor

Finally, it is important that you find the right realtor to sell your home.  Your real estate agent should be hard working, professional and most of all understand the local Brea housing market and have vast knowledge of the area.

I have over 50 years of experience selling homes in the Brea area and know exactly what is needed to attract the millennial generation to your next open house.  Let me help you sell your home today.


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