How to Take Advantage of a Winter Listing in Brea

Traditionally, winter has been viewed as a poor time to choose to list your home.  The weather, the holiday bill hangover, the upcoming, hot spring market – the factors that tend to support this myth seem to be endless.  As your premier real estate agent for homes for sale in Brea, I would like to offer you the following tips on how you can take full advantage of a winter listing and have your home sold before the spring rat race.

The Sunny Internet

More and more prospective home buyers are finding their dream home or narrowing down their search online. Regardless of what the weather is outside, it is always sunny on the internet.  In today’s real estate market, the actual season that homes are being listed is becoming less and less important.

Here’s the deal:

Instead of trying to time your listing, work with your real estate agent to develop a strong online portfolio that highlights your home.

Less Competition

Another advantage of a winter listing is that there is far less inventory on the real estate market.  Less inventory means less competition and more opportunity for potential buyers to look at your home.  If you go by the law of supply and demand, January is an excellent time to list your home – be sure to take full advantage.

Serious Buyers

The weather is less than ideal, and the extra effort needed by potential home buyers means that they are serious.  By listing your home in the winter, you are guaranteed that any potential buyer attending your next open house is serious about making a deal.  There are a wide range of reasons as to why there are serious buyers in the winter months and include:

  • January and February are the two busiest months of the year for relocations.  These families need a place to live and they need to find it quickly.
  • Financial bonuses and payouts. Typically, the end of the year can be a very lucrative time for some people.  This group may be looking to enter the housing market or upgrade.
  • A new year, a new beginning. Often, people view the start of the new year as a fresh start.  This group is looking to get into the housing market as soon as possible and is not interested in waiting until the more competitive spring market.

By taking full advantage of listing your home in the winter, you should be able to have your home sold before the beginning of the busy and ultra-competitive spring market.   If you are interested in other ways you can use a winter listing to your advantage or are thinking about putting your home up for sale in Brea, please contact me today.  I would love to be a part of your sales team and look forward to working with you soon.





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