The Ultimate Seller’s Checklist

If you are thinking about selling your home, there are a few things that will sell your home much faster and at a greater price.  It takes a bit of effort and set up, but it will be worth it in the end.  It may get you many more thousands of dollars, so the conscientiousness is important.

Here are the most common selling mistakes that are made.  Make sure to read through and avoid all of these very normal mistakes.

Comprehensive Tips for Selling Your Home

Selling your home is an exciting and busy time.  There are so many things to do to prepare your home for the real estate market that often some important steps are overlooked.

Missing any of these important steps can affect a potential homebuyer’s first impression. That is why, I would like to offer you this checklist- to prepare your Brea home for sale.

Whole House

Clean or Replace:

  • Light bulbs
  • Interior paint
  • Light switch covers
  • Carpets
  • Blinds
  • Doors and doorknobs
  • Vents

Remember:

Properly stage every room.

We offer this service for all the homes that are listed through us, for free.  A well-staged home is important for not only a quick sale, but also for you to get top dollar.

Living Room

  • Clear coffee table
  • Store toys, magazines, books out of sight
  • Use pillows and throws to brighten up the room
  • Keep furniture to a minimum

Dining Room

  • Keep dining table clear, except for one centerpiece
  • Table should have four chairs
  • Remove all other chairs, dishes etc. from dining area and store out of sight
  • Turn on the chandelier

Kitchen

  • Clear all appliances and items from kitchen counters
  • Clean grout and backsplash tile
  • Clean stove, oven, refrigerator, microwave
  • Empty garbage bag before each showing or open house
  • Remove all pet food and water bowls from kitchen
  • Organize pantry and remove any spilled foods
  • Polish the sink
  • Put away all dishes and silverware

Bedroom

  • Make beds
  • Clear off bedside dressers, nightstands etc.
  • Organize closets and hang and fold clothes
  • Close closet doors
  • Turn on all lights, including closet lights
  • Vacuum
  • Remove all wall décor other than one or two pieces of art or well-placed mirrors

Bathroom

  • Clean surfaces including shower stalls, bath, toilet
  • Replace shower curtain and keep it closed
  • Close toilet lid
  • Display new towels in bathroom
  • Remove items from bath and shower – shampoo etc.
  • Clean moldy areas in shower and bath and replace caulking if necessary
  • Organize cabinets
  • Clean mirrors
  • Turn on fan and lights

Exterior

  • Repaint if necessary
  • Sweep walkways, entrance ways, decks etc.
  • Wash windows inside and out
  • Use outdoor furniture to highlight deck
  • Replace any rotten or worn areas of deck or trim

Garage

  • Clean and organize
  • Sweep

Yard

  • Mow Lawn
  • Prune bushes and make sure that no plants block any of the windows
  • Weed yard and flower beds
  • Add some flowers for a splash of color

This checklist is important if you want to get full market value for your home.

Remember:

A well-staged and well-looked after home is an appealing home for any potential buyer.

If you would like any more information about preparing your home for sale, contact me.  I would love to help you get your Brea home ready for sale today.

COMMON SELLING MISTAKES 

Selling your home can be challenging even in the perfect market.  There are so many factors that need to be considered when listing your home and unfortunately, overlooked mistakes can end up costing you in the long run.  As your premier Brea realtor, I would like to outline the common mistakes that can be made when selling your home and how to avoid them.

Mispricing your Home

Everyone wants to get top dollar for their home, but a common selling mistake is overpricing or even mispricing it.  It is important to know your market and price your home accordingly.  The best way to correctly price your home is to work with your real estate agent and look at a list of comparable sales, or similar homes that are for sale or have sold in nearby neighborhoods.

Neglecting Repairs

Before putting your home on the market, it is a good idea to go over it with a fine-tooth comb and upgrade or repair any items that are not up to par.  Potential buyers are going to thoroughly inspect all aspects of your home and either walk away or use the repairs as a bargaining chip, so why not do the work prior to showing your home? You do not want to leave money lying on the table at your final sale because you neglected to do the repairs.

The Best Tips for Selling Your Home

The local real estate market is forecasted to continue to be a seller’s market which promises a high return for your home. Here are some great tips to ensure a quick sale for top dollar.

Finding the Right Agent

The biggest decision you will make when it comes to selling your home is who your real estate agent will be. The right real estate agent will be able to sell your home faster and at a higher price, so make sure to choose wisely. Some of the qualities that you should look for in your real estate agent include:

  • Hard working and honest.
  • Has a great understanding of the local housing market, the neighborhoods and the community.
  • Is flexible and has your best interest in mind.
  • Has a strong portfolio and utilizes the most current real estate marketing strategies and tools (internet, open house, etc.).

In addition to these qualities, your agent should also be outgoing and personable and have an excellent track record of sales and client satisfaction.

Pick a Date

After you have chosen the right real estate agent to sell your home, it is time to get out a calendar and circle some important dates. These dates include:

  • The day that you want to put your home on the market.
  • Open house dates as well as dates that will work for private showings.
  • A preferred closing date.

If you are looking at buying a home over this time period, make sure to include those dates on your calendar as well. Do not forget to factor in dates with lawyers, banks and other institutions that may be part of the selling process.

Here’s the deal:

Putting the important dates in a calendar is an important part of selling your home because it not only provides a visual, but it also breaks down the entire selling process into smaller, more manageable chunks.

Stage it to Sell

With the right real estate agent and timeline now behind you, it is time to get your home ready to sell. In order to sell your home quickly and for top dollar, it is important that your home is staged. This process can be expensive and time consuming, however we offer this service for free.

The key to a well-staged home is a minimalist approach, as mentioned above. First, you want to depersonalize your home, so that any potential buyer can see themselves in your home. Second, you want a minimum amount of furniture in every room so that the focus is the floor plan and open space. This will allow a buyer to envision their belongings in that space. A crowded and personalized home will only slow the sale of your home.

Remember:

Make sure to keep all kitchen appliances and wall decorations to a minimum when staging your home. The minimalist approach to staging also applies to the garage, pantry and bathrooms.

These important tips will allow you to sell your home quickly and at top dollar. If you would like more information about any of the previously mentioned tips or other home selling strategies, please call me today. I would love to be a part of your sales team and show you how I can effectively sell your Brea home.

Now that your home is all fixed up and well staged, it is time to take some gorgeous listing photos.

PLAN YOUR OPEN HOUSE

Hosting an open house is important when it comes to selling your home.  It is estimated that over 20% of houses sold are a result of an open house – that is one in every five homes.  As the premier Brea realtor, I would like to share with you, the following tips on how you can host a successful open house.

Advertise

A key aspect is getting the word out via advertisement.  There are numerous avenues that are effective ways of attracting potential buyers to your open house.  These include:

  • Social media – use Facebook or Twitter to showcase your home.
  • Internet listings – in addition to your online profile, place a descriptive add that includes open house dates.
  • Word of mouth – allow your real estate agent to network and spread the word. You can also spread the word among your work colleagues and other social circles.
  • Visuals – set up signs around your neighborhood that advertise your open house date.

By using a wide range of mediums to promote your open house, you are sure to increase the number of potential buyers that show up.

Be Prepared

Get your home prepared for the big day.  Besides the basic rules of cleaning and decluttering your home, here are some other tips to get your home ready for an open house.

  • Remove vehicles from your driveway. Keep that space open for visitors.
  • Open curtains and blinds and turn on all the lights in your house. A well-lit home gives the illusion of larger spaces.
  • Place strategic flowers in rooms such as your kitchen and bathroom as well as a table centerpiece to make your home more attractive.

The more striking your home is, the more appealing it will be to a larger group of homebuyers.

Prepare the Papers

A color brochure that highlights some of the key selling features of your home as well as information such as square footage is a great way to keep your home fresh in a prospective buyer’s mind.

You may also want to include information such as home inspection reports, appraisals and even blueprints.  This information will give the buyer an in-depth look and answer a wide range of questions that any homebuyer will want to know.

These simple tips will set your open house apart from the others and sell your home faster and at full market value.  If you are interested in other open house tips or are thinking about listing your home in the Brea real estate market, please contact me today.  I would love to be a part of your sales team and look forward to hearing from you soon.

 DOS AND DON’TS:   LISTING PHOTOS

Perhaps the biggest mistake sellers make when listing their home is choosing to represent it with bad photos.  An online portfolio is perhaps the most important selling tool you have, as many potential homebuyers now make their selection based entirely on your home’s online profile.  Grainy, dark or unfocused pictures are deterrents and will not attract many homebuyers to your next open house.  When selecting the photos that you want to represent your home, make sure that they are:

  • Crisp, clear and bright. Do not use dark images.
  • Represent the whole room and highlight any selling features such as large windows, views or unique renovations or upgrades.
  • Are proportionate and not at strange angles or crooked.

Here’s the Deal:

The importance of the photos that you use to represent your home are so important for a final sale.  It is a good idea to work directly with your real estate agent or even hire a professional, so you get quality photographs that are sure to attract a wide range of potential buyers.

If you have been thinking about putting your Brea home up for sale, a strong listing portfolio is a must.  In today’s real estate market, many buyers are finding or narrowing down their home search strictly by looking at online listings.  Therefore, a thorough and well photographed listing is important-to ensure a fast sale at top dollar.  I would like to share the following do’s and don’ts when it comes to listing photographs.

Do:   Take Exterior Shots

Believe it or not, the exterior of your home in terms of a selling point is just as important as the interior of your home.  Many buyers are looking for a total package when it comes to buying a home, so make sure to include a few pictures of the exterior of your home and your yard in your listing portfolio.

Don’t:   Take Crooked Pictures

On more than one listing portfolio, I have seen a leaning house.  When you are taking a picture of your home, be sure that your home’s roofline is parallel to the photo’s frame.  Other outdoor listing photo guidelines include:

  • Don’t have other objects such as cars or trees blocking or impeding the view of your home.
  • Be sure to tidy up your yard and mow the grass before taking an outdoor listing photo.
  • Prune and trim all bushes, shrubs etc.

Do:   Capture Your Home’s Selling Features

If you have recently renovated areas of your home, make them a focal point in your listing photos.  This is especially true for bathrooms as they are a main area of interest for prospective buyers and one of the first rooms to be upgraded in a newly owned house.

Don’t:   Capture Yourself or your Flash

When you are taking listing pictures, pay particular attention to where you are in location to the photo.  What you do not want in your listing photos are pictures of you in a mirror, pictures of your flash or pictures of your pets.

Remember:

You want your listing photos to showcase your home, not the owners or inhabitants of your home.

Do:   Stage Each Room

Take the time to stage each room before photographing it.  You want all your listing photos to be eye catching and impressionable.  When it comes to staging, less is always more.  Remove all but the necessary from each room and put the emphasis on the open floor space that is available, not the items.  You want to sell buyers on the lifestyle that your home offers and allow them to envision living there.

Don’t:   Take Pictures of the Ordinary

Your listing photos should not include pictures of ordinary day to day life.  No buyer wants to see a somewhat cluttered and messy kitchen or your child’s bedroom with their favorite sports team plastered all over the wall.  When it comes to listing photos, it is necessary to keep in mind the importance of every photo and the impression that these photos will make on a potential home buyer.

By following these simple do and don’t guidelines, your listing photos should be eye catching and make your home stand out from all others.  If you would like more information about how to create a strong online listing portfolio or to see how I can help you sell your Brea home, please contact me today.

5 Tips on how to Market your Home to Millennials

In the United States, millennials are the fastest growing consumer cohort.  This group also represents the largest group of home buyers in the country and that number is growing every day. However, unlike traditional homebuyers, millennials are looking for different features and selling points.

Here are 5 tips to help you make your Brea home more appealing to the next generation of home buyers.

Be Move-In Ready

Previous generations of home buyers enjoyed upgrading, renovating and repainting their newly acquired home.  This is not the case with millennial home buyers.  Instead, this group is looking for a move-in ready home and the less they must do, the more attractive your home will be.

Remember:

A chic and minimalist staging is a must if you are looking at attracting millennial buyers.

Be Technologically Savvy

Millennials have grown up in a world of technology.  From smart phones to the internet, this generation is constantly connected and the expectation is that they can use these devices anywhere, including their home.  If you are looking to attract this group of home buyers, it is important that your home has an excellent Wi-Fi connection.  If this is not the case, I recommend that you purchase a booster before showing your home to this tech savvy group.

Environmentally Friendly

In addition to a well-connected Wi-Fi, move-in ready home, millennials are also looking for eco-friendly features.  These features include:

  • Energy efficient heating and cooling systems.
  • Energy efficient windows.
  • Sustainable materials such as bamboo for flooring or cabinetry.
  • Self-regulating thermostats.

Many of these eco-friendly features can be installed quite inexpensively and will make your home that much more appealing to the millennial buyer.

Advertise Online

A strong online portfolio is a great way to attract millennial home buyers.  Millennials use the internet for everything including house hunting.  It is so important that you have a strong, well thought out online portfolio.  This portfolio should include:

  • Bright professional photographs of each room.
  • A video that showcases the entire home – inside and out.
  • A descriptive paragraph that highlights landmarks and the character of your Brea home that is for sale.

Sell the Location

Millennials are not just looking for that perfect house, they are also looking for the perfect location and lifestyle to accompany their dream home.  Luckily, all the homes for sale in Brea meet these criteria.  It is one of the most sought-after communities in all the country to live, with easy access to stunning beaches, great food and shopping as well as a plethora of outdoor activities.

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